Study finds 50% of Tinder users have only ever been on ONE face-to-face date – even though most have made hundreds of matches
- Study found that about 50% of Tinder users have met one of their matches
- It also found less than 25% of matches are looking for a long-term relationship
- Researchers say users need a large number of matches to have more meetups
Tinder claims to have made 30 billion matches to date, but many of those connections did not go beyond the digital world.
A new analysis found that many users do not meet their potential mate in-person and the chances of finding someone interested in a long-term relationship are very slim.
Researchers discovered that users need a very large number of matches in order to have just a few meetups – as only 50 percent of users met one match face-to-face.
Tinder is a location-based mobile dating service app that presents users with pictures, name, age and other information of potential mates.
Users swipe either left (not interested) or right (interested) on the screen, and provided both users swipe right they are matched and can begin messaging.
Tinder has boasted that it sparks more than 26 million matches per day, but a new study finds most of these matches do not form outside of the app.
Scroll down for video
Tinder claims to have made 30 billion matches to date, but many of those connections did not go beyond the digital world. A new analysis found that many users do not meet their potential mate in-person and the chances of finding someone interested in a long-term relationship is very slim
Trond Viggo Grøntvedt at the Norwegian University of Science and Technology and his colleagues surveyed 269 students in Norway who were all members of Tinder – 60 percent of participants were women.
The students were asked a series of questions, which included: ‘If you are a current or former user of Tinder: How many matches have you had since you started using the app’ and ‘Of those people you have met using Tinder, how many did you meet with an interest in a long-term committed relationship?’
Men, on average, reported having matched with 111 and women 124, however approximately half of the participants reported having meet ups with matches, and on average, men met with 1.9 partners, women with 2.2 partners.
And only about 25 per cent of study participants said they had used the app to meet someone interested in a long-term relationship.
Researchers discovered that users need a very large number of matches in order to have just a few meetups – as only 50 percent of them result in face-to-face encounters. And only about 25 per cent of study participants said they had used the app to meet someone interested in a long-term relationship
The team also looked at statics of sexual encounters on the app, as Tinder is known for helping many achieve a one-night stand.
Around 80 percent did not engage in sexual activity using the app, 13 percent achieved only one, three percent noted two and the remaining four percent had more than two.
The researchers suggest that Tinder may not be a platform for finding the one, Grøntvedt told NewScientist, and is even skeptical about if the app has had an impact on dating.
‘Tinder may not be rewriting the fundamentals of modern dating: similar patterns continue, simply in a new arena,’ he said.
‘The paper challenges the stereotype that [Tinder] is purely a ‘sex app’, instead finding that this applies to only a small minority of users.’
HOW DID ONLINE DATING BECOME SO POPULAR?
The first ever incarnation of a dating app can be traced back to 1995 when Match.com was first launched.
The website allowed single people to upload a profile, a picture and chat to people online.
The app was intended to allow people looking for long-term relationships to meet.
eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was first launched.
A plethora of other dating sites with a unique target demographic were set up in the next 10-15 years including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009) and Happn (2013).
In 2012, Tinder was launched and was the first ‘swipe’ based dating platform.
After its initial launch it’s usage snowballed and by March 2014 there were one billion matches a day, worldwide.
In 2014, co-founder of Tinder, Whitney Wolfe Herd launched Bumble, a dating app that empowered women by only allowing females to send the first message.
The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is attributable to a growing amount of younger users with a busy schedule.
In the 1990s, there was a stigma attached to online dating as it was considered a last-ditch and desperate attempt to find love.
This belief has dissipated and now around one third of marriages are between couples who met online.
A survey from 2014 found that 84 per cent of dating app users were using online dating services to look for a romantic relationship.
Twenty-four per cent stated that that they used online dating apps explicitly for sexual encounters.