What is ClickFunnels? Everything You Need To Know (2020 Updated)


What is ClickFunnels and why are all your entrepreneurial friends talking about it? Learn everything you need to know about our service right here!

What is ClickFunnels

Well, you’ve come to the right place to learn about it — in case you hadn’t noticed, you’re on the ClickFunnel’s website 😉

And we’re extremely proud of the service we’ve created. 

ClickFunnels is for ambitious dads who want to leave their 9-5 job. It’s for stay-at-home moms who want to build a business of their own. It’s for the college grad who wants to make extra money online. 

Ultimately, it’s for crazy entrepreneur-types who want to change the world and build a better life. 

So… what is ClickFunnels?

What is ClickFunnels? 

At its core, ClickFunnels is an online tool for building high-converting websites and sales funnels. 

But it’s so much more than that.

We help entrepreneurs generate leads, sell products… and everything in between.

We’ve set out to make ClickFunnels an all-in-one service for entrepreneurs who don’t want to use multiple confusing tools for different things. 

With ClickFunnels, you can build a website, generate leads, make sales, grow your email list, and create a brand. 

But our real bread and butter — the thing that put us on the map and has changed thousands of entrepreneurs businesses for the better — is sales funnels. 

Let’s talk about that.

Understanding The Sales Funnel

We spend a lot of time talking about sales funnels. 

But what is a sales funnel

When most people talk about sales funnels, they think of something like this… this upside-down cone represents the overall process of guiding people all the way from awareness of your business to taking action with your business.

But to us, that’s not a sales funnel, that’s a marketing funnel

It’s simply a high-level depiction of how your business drives people toward taking the action that you want them to take… but what about actually making sales

That is, how do you get people to buy your products? 

That’s what we care most about at ClickFunnels — helping entrepreneurs make sales as easy as possible. 

And the sales funnel is our answer. 

Quite simply, a sales funnel is a series of online pages that are intentionally crafted to turn visitors into leads and leads into customers, step by step.

But there’s a lot of psychology that goes into creating these sales funnels. 

Which is why we’ve created easy-to-use, high-converting templates for our members — you can get your first sales funnel for free over here!

Our Tripwire Funnel and Product Launch Funnel are great for selling products. Our Squeeze Page Funnel and Application Funnel are great for generating leads. And our Webinar Funnel is perfect for hosting an online event. 

Now… you might be thinking to yourself, “How is this different than a website?” 

In answer to that question, we created this video…

Research shows that websites do more to confuse visitors than it does to convert visitors

Our sales funnels are built just the opposite, with a clear goal in mind. 

And because of that, they convert like crazy. 

In fact, here are 7 ways you can make money online using ClickFunnels, with case studies of people who are doing just that.

Try ClickFunnels FREE For 14 Days!

7 Ways To Make Money With ClickFunnels [+ Case Studies]

Here are 7 different ways to make money online using ClickFunnels. Each one includes a case study and a link for you to learn more about how we can help!

1. Ecommerce

Want to build your own online store? Or maybe you want to grow your existing store? We have sales funnels that will help you grow your email list like clockwork. 

(And yes, we integrate with pretty much every popular drop-shipping supplier under the sun!)

Watch the video below to learn how Jaimie Cross used ClickFunnels to build a 7-figure ecommerce business selling soap!

Get Your Ecommerce Sales Funnel Now!

2. Information Products

Online courses and ebooks are all the rage among entrepreneurs today.

And for good reason!

Selling courses and other digital products is extremely scalable with low overhead costs. That means more money in your pocket… with less work. 

Watch the video below to learn how Natalie Hodson built a 7-figure online business helping women to reclaim their bodies after pregnancy!

Get Your Information Products Sales Funnel Now!

3. Freelance/Agency

Want to sell your services or build an agency? 

There’s a sales funnel for that, too. 

This is a great business to build if you just want to work directly with clients and not worry about hiring a ton of people to help you. 

Check out the video below to learn how Julie Stoian used ClickFunnels to grow her service-based business!

Get Your Freelance/Agency Sales Funnel Now!

4. Coaching/Consulting

Many people are making a killing selling their advice… whether that’s advice about how to grow a business, lose weight, feel happier, be a better leader, or even have a better marriage. 

People will pay for your advice and expertise. 

And we have a sales funnel for coaches and consultants that will help you generate high-quality leads.

Check out the video below to learn how Garrett White used ClickFunnels to grow his coaching and consulting business.

Get Your Coaching/Consulting Sales Funnel Now!

5. Network Marketing

A lot of people look down on MLMs and networking marketing businesses. 

But if you work with the right companies and you have the right marketing strategies, you can make a lot of money online. 

And at ClickFunnels, we’ve created sales funnels to help you grow your network marketing business from the comfort of your home. 

Check out the video below to learn how Mindy and Mandy used ClickFunnels to build a thriving MLM business!

Get Your Network Marketing Sales Funnel Now!

6. Affiliate Marketing

Affiliate marketing is a great way to make money online. 

The best part about it is that you don’t have to create your own products, you can just sell other people’s products and collect a commission. 

(If you’re not sure what products to sell, become a ClickFunnels affiliate over here!)

Check out the video below to learn how Sarah Wells used ClickFunnels to grow her blogging and affiliate marketing business!

Get Your Affiliate Marketing Sales Funnel Now!

7. B2B Lead-Gen

One of the biggest challenges of building a successful B2B business is generating leads… high-quality leads

But usually, doing so is simply a matter of attracting the right people and then convincing them to schedule a call or give you their contact information. 

Of course, easier said than done. 

Check out the video below to learn how James used ClickFunnels to build a successful B2B company!

Get Your B2B Lead-Gen Sales Funnel Now!

Quick Overview Of ClickFunnels Features

To give you a better idea of how you can use ClickFunnels to build a more successful online business, let’s take a look at some of our features. 

This isn’t meant as an exhaustive list of all our features, but just an overview of some of the top features that our members get access to!

Easy Drag-And-Drop Visual Editor

Need to edit the pages of your sales funnel so that they fit your brand image, match your tone of voice, and flow exactly how you want? 

No problem. 

Our drag-and-drop editor allows you to quickly and easily change the look or feel of any page, form, or element.

Website Hosting

With ClickFunnels, there’s no need to seek out third-party hosting for your sales funnels. Just tell us which custom domain you want us to use and we’ll take care of the rest!

High-Converting Themes And Templates

We talk a lot about how entrepreneurs can use our service to create high-converting sales funnels. 

But this would be a sham if we didn’t actually help you do that

Many website or sales funnel builders just give you the tech to create web pages, bu they don’t actually instruct you as to where to put your sales copy, what to say, or which page should come next…

But we do. 🙂 

Each of our sales funnel templates has been tested and proven to convert like clockwork. Just choose one, customize it, and watch the magic happen!

P.S. We also have a template library where you can access sales funnels that other people have created — just check the reviews!

Split Testing

To be honest, our service wouldn’t be what it is today without the ability to split test. 

We’ve tested thousands of different things on our own sales funnels and that’s something we think is really important to pass onto our members. 

So with just a few clicks, you can test your sales funnels to see which variation performs the best!

Easy-To-Implement Sales Funnels

To be clear, ClickFunnels is not your basic website builder. 

We help online entrepreneurs generate leads and make sales with the use of sales funnels. That doesn’t mean you can’t create a beautiful website with our service — you definitely can!

But our bread-and-butter is helping you build online sales funnels that actually grow your business.

Conversion Tracking

What good would a high-converting sales funnel be if you can’t track those conversions? 


So we allow all of our members to easily track the conversion rate of their sales funnels along with other mission-critical metrics.

Email AutoResponder

It’s difficult to overstate just how important follow-up is as a part of the online sales process. 

In fact, email follow-up is a critical part of many of our high-converting sales funnels. It helps to make more sales, re-engage contacts, and build meaningful relationships with your audience. 

Which is why we also offer our members an email autoresponder.

Membership Site

Membership sites can be extremely lucrative. 

The best part about them is that they help to create monthly recurring income. And as a ClickFunnels member, you can seamlessly create a fully functional membership site.

Shopping Cart

Want to use ClickFunnels to build an ecommerce store? 

No problem!

Our shopping cart feature is baked right into our member’s sites. That way, you don’t have to seek out a third party integration for selling products online.

Is ClickFunnels Right For You?

You should now have a pretty good idea of what ClickFunnels is and how it can help you grow your business online. 

The only question now is, is ClickFunnels right for you? 

We’ve helped more than 10,000 people grow their business online with sales funnels — hundreds of those people have even built million-dollar businesses. 

Because when you combine a driven entrepreneur (you) with a highly effective method for driving results (us), awesome stuff happens. 

And you can try us free for 14 days by clicking below. 

We’re ready if you are!

Try ClickFunnels FREE For 14 Days!

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