ITV banks on classic shows like Downton Abbey and Doctor Who with £5.99-a-month BritBox streaming service
ITV has entered the video streaming wars by launching a UK rival to Netflix.
Britbox, a service developed with the BBC, Channel 4 and Channel 5, is part of chief executive Carolyn McCall’s plans for reducing the broadcaster’s dependence on falling advertising revenues.
It is being billed as the biggest collection of British shows ever assembled, featuring favourites such as Downton Abbey, Only Fools And Horses and Doctor Who starring Jodie Whittaker.
Team GB: ITV boss Carolyn McCall has teamed up with BBC, Channel 4 and Channel 5 to take on streaming giants like Amazon and Netflix
The £5.99-a-month service was launched yesterday, just days before ITV updates investors on its third quarter trading.
ITV’s shares have surged nearly 23 per cent in the past three months. However, the stock is still down nearly 50 per cent since mid 2015.
McCall is grappling with weak advertising revenues and growing competition from bigger American rivals, which are also launching their own streaming services.
ITV and the BBC, which revealed yesterday that Channel 4 and Channel 5 are joining them, have admitted they cannot match the blockbuster budgets of rivals such as Amazon and Netflix.
They are instead pinning their hopes on a formidable hoard of TV favourites such as Inspector Morse, Poirot, Coronation Street, Hollyoaks and the Great British Bake Off.
Time Lord: Doctor Who, starring Jodie Whitaker, is one of the classic shows which will be available on BritBox