Zara owner fashions sales rise amid warm weather and the success of THAT polka-dot dress in the UK
- Inditex is the world’s largest clothes retailer, and owns Zara and Pull & Bear
- The Spanish group said half-year sales jumped 7% to €12.8billion (£11.5 billion)
- It put the growth down to the popularity of a polka-dot dress from Zara
Inditex, the fashion juggernaut behind the Zara, Bershka and Pull & Bear chains, said sales surged in the first half of the year, as one particular black and white polka-dot dress flew off the shelves in the UK.
The £39.99 Zara dress, which was dubbed a summer must-have, and warm weather in Europe helped Inditex fashion a 7 per cent rise in half-year sales to £11.5billion, in the face of a tough retail market.
The world’s biggest clothing retailer said it benefited during the period from the launch of Zara online in new locations like Brazil and UAE, as well as investments in logistics and technology.
Shoppers have been calling this £40 Zara piece ‘the dress of the season’, thanks to its flowing fit, dropped waist and ruffled hem
The Spanish group has more than 7400 shops across the globe but has recently shut some smaller stores to focus on large spaces in prime shopping areas and rapidly growing online sales.
Earnings before tax revved up by 8 per cent to more than £3billion, but profit margins missed expectations amid rising costs and heavy discounting.
Zara’s polka-dot dress and its unprecedented popularity, as pointed out by analysts, made headlines earlier this year. Indeed the garment gained cult status and even has a dedicated Instagram account – ‘Hot 4 the Spot’.
It sold out in many UK stores, reflecting the brand’s enduring resonance in the market.
The ‘Hot 4 the Spot’ Instagram account launched by stylist Faye Oakenfull accepts submissions for sightings of the Zara polka dot dress
Inditex executive chairman Pablo Isla hailed ‘growth across all brands and geographies’ and said: ‘The investments we have made in the stores, as well as in logistics and technology, have been key elements in the development of our customer-focused integrated online and offline store platform.’
Solid sales have continued into the second half of the year, with sales across both stores and online up 8 per cent in the past six weeks.