Gucci and Louis Vuitton Reopen, but Their Best Customers Are Stuck at Home


When luxury boutiques near the Champs-Elysées reopened this past week, the crowds of big-spending tourists from China, the U.S. and the Middle East were gone, making way for a different kind of shopper: Parisians.

Spaced apart, they lined up in front of the glittering stores of Louis Vuitton and Gucci to buy some of the brands’ less expensive items—wallets, hats or T-shirts—priced at just a few hundred euros.


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