Fever-Tree shop sales spike by a quarter as Britons sip gin at home
Fever-Tree shop sales spiked by a quarter as Britons sipped gin at home.
The tonic maker Fever-Tree saw sales from supermarkets and off-licences surge in the first full month of lockdown, as we hit the gin while stuck at home.
Drinking to success: The tonic maker Fever-Tree saw sales from supermarkets and off-licences surge in the first full month of lockdown
The business said that although its trading in restaurants, pubs and bars – so-called on-trade – had ground to a halt, its off-trade shot up by 24 per cent.
On-trade usually accounts for about 50 per cent of its revenue in the UK, so the shutdown has hit sales hard. But it has coped reasonably well during the crisis, said chairman Bill Ronald.
They had been impacted but were ‘well positioned to manage our way through the current situation,’ he said.