Facebook Weighs Steps to Curb Narrowly Targeted Political Ads


The dominant U.S. tech platforms for digital political advertising are taking steps to limit the level of detail that political campaigns or other groups can use to target voters, reversing a yearslong trend of offering ever-more precise tools that in some cases facilitated the spread of misinformation.

Facebook Inc. is discussing increasing the minimum number of people who can be targeted in political ads on its platform from 100 to a few thousand, according to people familiar with the matter. The potential move is part…

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