Apple quietly nixes product reviews in its online store leaving people in the dark when it comes to customer complaints
- Apple has removed the ability to review and rate products on its online store
- The move took place over the weekend and has not be acknowledged by Apple
- Reviews and ratings help to steer customers clear of faulty products
Apple has quietly removed reviews and product ratings from its online store, leaving customers in the dark on complaints and issues.
Appleinsider notes that the change appears to have taken place over the weekend and has been noted in the U.S., U.K., and Australian online stores.
The outlet notes that the ubiquity across the company’s stores suggests the move is likely not an accident but a pointed choice by the company.
Apple removed product reviews and ratings from its online stores but has yet to comment about the decision publicly
Apple has yet to comment on the decision publicly and a request for comment from MailOnline has not been responded to before time of publication.
Appleinsider notes that some of the reviews on the company’s online store were know for being particularly negative and were allowed to appear on the site regardless – a sign of relative transparency from Apple.
The move may make it more difficult for customers to suss out whether a particular Apple product is worth buying, in particular products like the company’s 3.5 mm jack headphone adapter.
Pictured above is a screen shot of what the online store used to look like (left) and what it looks like now (right). Notably absent is a tab for ‘Ratings & Review.’
Apple’s headphone dongle is among the most loathed products sold on its store and has been the subject of more than 700 one-star reviews
As noted by The Verge, Apple’s adapter – which allows customers to connect headphones with traditional jacks to their device using the lighting port – had more than 700 one-start reviews from customers.
Adapters were notoriously prone to breaking after short periods of use which likely contributed to the low ratings.
In one Reddit post, a users describes having gone through a whopping eight separate adapters.
Now, customers buying merchandise through Apple won’t be able to see those reviews, increasing the likelihood that someone may buy a low-quality or historically faulty product.