The theory surfaced on Reddit, where a community member said: “Aldi’s knock off Rocky bars are called ‘Wacko.’
“The song Rockin’ Robin was used to advertise Rocky bars, and was once sung by Michael Jackson. AKA ‘Wacko Jacko’.”
Several other users immediately chimed in to agree, or to offer their own theories.
One wrote “Bit of a stretch, but ok” while a more cynical character posted “Has OP [original poster] been watching Only Connect again?”.
“Bit of a stretch, but ok”
Pawnbroken on Reddit
Another user, who claimed to be a branding consultant, let some sensible light in on the product-naming process: “As someone who names products, and sometimes renames manufacturer branded stuff, this might likely be the case.
“My usual process is to pick a general theme (place, person, flower, whatever), go on Wikipedia, go a few links deep and find something tangentially related.
“Eventually you end up with products named after the wives of former Victorian art gallery owners or equally obscure things.”
Finally, one heroic Reddit community member came up with an alternative theory that makes the original one seem almost simple: “I think the link goes a bit deeper than that.
Rocky is a film starring Sylvester Stallone. Sylvester Stallone has starred in action films including Demolition Man, Stop! Or my mom will shoot and The Expendables.
“The Expendables cast was a who’s who of action film stars featuring Terry Crews, Dolph Lungdren and Jason Statham. After Statham failed to make it as an Olympic Diver he turned to acting and made appearances in the films Snatch, The Italian Job and Mean Machine.
“Mean Machine was another ensemble movie featuring the best of late nineties/turn of the millennium British actors like Danny Dyer, Vinnie Jones and Geoff Bell.
“After finding small roles in Eastenders and London’s Burning, Bell found fame playing crazed England Captain Gary “Wacko” Wackett in the mockumentary Mike Bassett: England Manager.
“So that is how Aldi got the name Wacko!”
Which is, you have to agree, altogether brilliant.
Daily Star Online has contacted Aldi to ask if they are able to shed any light on the matter.
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