10 Free-to-Try Sales Software for Small Businesses in 2020

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How Salespeople Spend Their Time


Unfortunately, it’s far easier to lose a lead then it is to generate a lead.

Your prospect doesn’t owe you anything, they don’t stick around just because you want them to, and they don’t buy from you unless they’re totally convinced of the value of your product.

And the more leads you get, the more effectively and efficiently your sales process will need to perform.

But… how? How do you stay efficient and make sure that no lead gets left behind?

Well, at least part of the solution is to use sales software that allows you and your sales team to keep up with demand, address objections, qualify leads quickly, and organize your pipeline.

To illustrate just how important leveraging good sales software is, consider that most salespeople spend one-third of their day talking to prospects, 21% of their day writing emails, 17% entering data, 17% prospecting and researching leads, 12% at internal meetings, and 12% scheduling calls.

There’s a lot of variety and complexity throughout even a single day for a salesperson — and all of that work requires savvy software to back it up, organize it, and increase its efficiency.

So here are 10 free-to-try sales software for small businesses in 2020. But first, let’s talk about how to choose the best software for your business.

How to Choose the Best Sales Software for Your Business

There’s a difference between what sales software will work for your business and what software will work for your buddy’s business. And there’s a seemingly endless list of factors which contribute to making the right decision for your company — that decision is made even more difficult by the sheer amount of sales software available today.

(Which is why we’ve compiled the below list for you)

Here are some questions to ask yourself when considering using a specific piece of sales software.

  • Does the cost of the tool fit your budget? 
  • Can the tool easily be used by the number of people who need to use it within your business? 
  • Does the tool allow for simple and easy collaboration between team members? 
  • Will the tool pay for itself? That is, will it allow you to convert more prospects into paying customers, quicker, and/or with a greater profit margin? 
  • What integrations does the tool allow for? Will it easily connect to other mission-critical software that you’re using or planning to use in the future? 
  • Does the tool have all the features that you’re looking for in sales software? 
  • Does the tool do what you need it to do?

1. ClickFunnels

Product Sales Funnel | ClickFunnels

When it comes to sales software that converts prospects into paying customers like clockwork, allows you to contact those customers whenever you like, and has a track record of helping entrepreneurs build multi-million dollar businesses, ClickFunnels is the top of the top (okay… we might be a little biased).

With a ClickFunnels subscription, you can create high-converting funnels using our pre-built templates (or customize your own), you can contact your prospects and customers, you can accept payment, you can integrate with practically any other software you might be using, and tons more. 

But you don’t have to take our word for it. Just take a look at our reviews and the video review below. And if you want to try us out for yourself, we’ll let you do it free for 14 days (cancel anytime!).

Third-Party Ratings

BBB: A+ (5/5 Customer Stars)
Growth Marketing Pro: 4.8/5
Capterra: 4.5/5
G2: 4.5/5
Software Advice: 4.5/5

Length of Free Trial: 14 days.

Pricing After Free Trial: Plans start at $97 per month.

Video Review

2. HubSpot Sales

HubSpot sales software is a highly rated tool that allows you to “Get notified the moment a lead opens your email, track every interaction automatically, and organize all your activities in one place.” You can also automate your email outreach, create and share email templates with team members, follow up with prospects, add live chat to your website, automate time-consuming tasks like lead rotation and task creation, and track your entire pipeline.

If you’re looking for a high-quality CRM to support your sales team, this is definitely one you should try for yourself.

Third-Party Ratings

BBB: A+ (1/5 Customer Stars)
Growth Marketing Pro: 4.8/5
Capterra: 4.5/5
G2: 4.5/5
Software Advice: 4.5/5

Length of Free Trial: Forever, but you can upgrade for extra features and benefits. 

Pricing After Free Trial: $400 per month.

Video Review

3. Pipedrive

Pipedrive is a big, prestigious CRM that’s used by a whopping 90,000 companies in 179 countries. With it, you can create web forms and a chatbot to collect leads, “track calls, emails, and contact history,” automate busy-work, view mission-critical sales metrics, keep close track of your business data and how it’s being used, and you can do all of that from Pipdrive’s mobile app. 

Moreover, Pipedrive boasts a “28% average increase in close rate after users’ first year” and $24 billion worth of closed deals. This CRM is definitely worth checking out.

Third-Party Ratings

BBB: D-
Growth Marketing Pro: No Review
Capterra: 4.6/5
G2: 4.3/5
Software Advice: 4.5/5

Length of Free Trial: 30 days.

Pricing After Free Trial: Starts at $12.50 per user per month.

Video Review

4. Freshsales

Freshsales is a high-quality CRM with tons of different features. Their CRM helps you manage and organize leads, optimize your sales pipeline process, make and record phone calls quickly and easily, email your contacts, create intelligent workflows, and even offers real-time analytics. 

Additionally, Freshsales has a mobile app so you can do all of this right from your cell phone. It also integrates with lots of different pieces of software (and it has a Zapier integration, expanding that portfolio exponentially).

Third-Party Ratings

BBB: No review
Growth Marketing Pro: No review
Capterra: 4.7/5
G2: 4.7/5
Software Advice: 4.6/5

Length of Free Trial: 21 days (no credit card required).

Pricing After Free Trial: Starts at $12 per user per month.

Video Review

5. Salesmate

Salesmate is an up-and-coming CRM that has won awards from Capterra, FinancesOnline, and Software Advice for its fair pricing and easy usability. With it, users can create a visual sales pipeline, send and receive email, track and monitor sales tasks, call and text prospects, automate workflows, pull mission-critical sales reports, and tons more.

Salesmate currently has more than 2,500 members and you can try it for free for 15 days, no credit card info required.

Third-Party Ratings

BBB: No review
Growth Marketing Pro: No review
Capterra: 4.7/5
G2: 4.5/5
Software Advice: 4.7/5

Length of Free Trial: 15 days (no credit card required).

Pricing After Free Trial: Starts at $12 per user per month.

Video Review

6. Lucrativ

Lucrativ is a big-business CRM that helps salespeople prospect, accelerate conversions, and retain paying clients. In more detail, it “helps you classify and organize the potential prospects you’ve identified with a variety of preset and custom differentiae,” it allows you to “tailor your pitch to match your leads’ intent and activity through Lucrativ’s custom dashboard,” and you can even “optimize your customer database through segmentation for future retargeting.”

It’s an all-in-one CRM worth checking out — it has exception reviews and a 14 day free trial.

Third-Party Ratings

BBB: No review
Growth Marketing Pro: No review
Capterra: 5/5
G2: No review
Software Advice: 5/5

Length of Free Trial: 14 days.

Pricing After Free Trial: Starts at $50 per user per month

Video Review

7. TradeGecko

TradeGecko is high-rated software built to help ecommerce stores manage their inventory, order fulfillment, customer relationships, and real-time metrics. You can also “access and generate sales reports that offer accurate insights for better, more informed business.” For example, you can generate sales reports by sales rep, location, channel, time period, and tons more.

It also integrates with some of the biggest, baddest ecommerce tools, like Shopify, Amazon, and WooCommerce.

TradeGecko has over 20,000 customers from 104 different countries and those customers have generated $8.7 billion in revenue through TradeGecko’s system.

Third-Party Ratings

BBB: No rating
Growth Marketing Pro: No review
Capterra: 4.4/5
G2: 4.4/5
Software Advice: 4.3/5

Length of Free Trial: 14 days.

Pricing After Free Trial: Starts at $39 per month.

Video Review

8. Salesforce

Salesforce is the biggest CRM in the world. They’ve been featured in Forbes and Fast Company as one of the most innovative businesses on the planet and they have more than 150,000 users. But they don’t just serve big businesses, they also have a CRM that’s specifically for small business owners. With “Salesforce Essentials,” you can “deliver support across email, phone, chat, and social channels, manage contacts, accounts, and support cases for up to 10 users, track emails and meetings automatically, and create custom dashboards and reports.”

They have a free 14-day trial and it’s $25 per month after that.

Third-Party Ratings

BBB: D- (1/5 Customer Stars)
Growth Marketing Pro : 4.7/5
Capterra: 4.4/5
G2: 4.2/5
Software Advice: 4.3/5

Length of Free Trial: 14 days.

Pricing After Free Trial: Starts at $25 per month.

Video Demo

9. Sales Creatio

Creatio was recently named a leader in Gartner’s 2019 Magic Quandrant for Sales Force Automation. In the website’s own words, Creatio is a “cloud based CRM that drives efficient sales processes and enables total control over the complete customer journey – from lead generation to loyal repeat sales.” 

It helps with marketing campaigns, lead management, sales opportunity management, and orders and invoices. Creatio also touts an “easy to navigate” interface “that is free from redundant information” and “provides a consistent user experience no matter what device you use: phone, tablet, desktop or laptop.”

Third-Party Ratings

BBB: No rating
Growth Marketing Pro: No review
Capterra: 4.8/5
G2: 4.5/5
Software Advice: 4.7/5

Length of Free Trial: 14 days.

Pricing After Free Trial: Starts at $25 per user per month.

Video Review

10. PhoneBurner

If you do a lot of cold calling, then you might consider saving some money on your sales rep’s hourly overhead and use that money on a service like PhoneBurner instead. In its website’s own words, PhoneBurner “power dials your leads for you, leaves voicemails & emails, and helps you have up to 4x more live conversations every dialing session!” 

And while PhoneBurner’s cold calling machine is its biggest selling point, that’s not all the software does — it also has a sales CRM, workflow automation, texting and SMS capabilities, and metric reports. Many cold calling services like this receive sub-par reviews and scare off prospects more than they increase response rate, but PhoneBurner is receiving excellent third-party reviews and is definitely worth giving a try.

Third-Party Ratings

BBB: A (1/5 Customer Stars)
Growth Marketing Pro: No Review
Capterra: 4.8/5
G2: 4.6/5
Software Advice: 4.8/5

Length of Free Trial: You get 60 free trial calling minutes.

Pricing After Free Trial: $149 per user per month.

Video Review

Which sales software is the best for your small business? Find out for yourself!

Many businesses — heck, most businesses — lose promising leads for silly reasons: because they have clunky internal processes and/or because their pipeline isn’t efficient and effective. 

You can create high-quality products all day long, but you also need to be able to sell those products at a profit. You need to contact leads quickly, optimize your sales funnel, and polish your internal workflow. 

The above 10 pieces of sales software will help you do just that.

But don’t take our word for it — try em’ out for free for yourself by clicking on the above links. Or if you want to cut to the chase and use a sales funnel that is proven to convert visitors like clockwork, try ClickFunnels for free for 14 days and discover what all the fuss is about.



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